UNIONBAY, established in 1981, is a symbol of youthful freedom and originality.

At the heart of our brand lies a commitment to originality, creativity, and the vibrant spirit of youth. We believe that fashion is more than just clothing—it’s a way to express who you are and to feel confident in your own skin.

At UNIONBAY, we believe in being real.

About Us
We celebrate the essence of youth: its innocence, authenticity, and adventurous spirit. Our clothing is designed to reflect these qualities, encouraging you to embrace experimentation and personal expression. We’re here to inspire you to discover and celebrate your unique style while staying true to the carefree and laid-back attitude that defines us.
Pacific Northwest Inspiration
UNIONBAY is deeply connected to the relaxed, adventurous spirit of the Pacific Northwest, a region celebrated for its rugged natural beauty and distinctive lifestyle. Our brand embodies this essence through a commitment to comfort, practicality, and a laid-back aesthetic that resonates with the Pacific Northwest’s unique character. Each piece of apparel reflects the region’s adventurous soul, blending durability with effortless style.
Our Philosophy
We believe that everyone deserves to feel confident and good about themselves, both inside and out. Our unique, laid-back approach ensures that our apparel not only looks stylish but also provides the comfort you need to feel self-assured. We are dedicated to creating clothing that aligns with your lifestyle, offering pieces that are both trendy and practical.
A Legacy of Style and Comfort
With over 40 years in American sportswear, UNIONBAY has become a staple in the industry. Our success is driven by our unwavering commitment to being a youth-focused brand that understands and meets the needs of our customers. We’re not just about following trends; we’re about setting them. Our goal is to inspire a sense of freedom and self-expression in everything we do, providing apparel that helps you feel your best while embracing your individuality.